Public and private institutions have long relied on data about people to have a better understanding of the population. Whether it is the National Census Bureau or a startup company's user database, institutions have been relying on their database to gather and infer insights about the population. This exercise uses descriptive and diagnostic analytics in PowerBI to better understand the population distribution of an organization's demographic, and what information can be tak

This exploratory data analysis covers analysis of a single day sales data for a fictitious e-Commerce company. Executive Summary This report aims to present key findings based on XYZ company's sales data for a single day Black Friday Sale. Through this analysis, we can find insights about product sales performance, our user demographics and behavior, and how we can optimize for the next sales campaign using the insights gained from this event. The site-wide Black Friday sale